the general rules of the road

Terms of Service.

Waggle Dance Ltd · Last updated 3 August 2026 · These general terms cover use of our pages and free bookings. Paid services carry their own terms, shown at the checkout you buy through.

1. Who you’re dealing with.

Waggle Dance Ltd, a company registered in England & Wales (Company No. 16079239, VAT No. 480372785), trading from waggledance.ltd. Contact: [email protected]. Our services are supplied to businesses and business owners for business purposes.

2. What these terms cover.

Your use of our websites, landing pages and booking forms, and any free calls booked with us. Where you purchase a paid service — the Waggle Dance CRM, the Deep Dive, or anything else — the specific terms shown at that checkout apply to that purchase and take precedence over these for it.

3. Booked calls.

Free calls booked through our pages are exactly that — free, and without obligation on either side. We’d ask the courtesy of a cancellation rather than a no-show; repeated no-shows may mean we stop holding diary space open.

4. Using our pages.

Use our pages lawfully and as intended. Don’t scrape them, misrepresent yourself on our forms, or submit other people’s details without their authority. We may withdraw or amend pages and offers at any time; that never changes the terms of anything you’ve already bought.

5. Our content.

The content on our pages — copy, designs, guides, the tips in our emails — belongs to Waggle Dance Ltd. You’re welcome to use the ideas in your own business (that’s the point); you’re not welcome to republish or resell the material itself.

6. What we promise — and what we don’t.

We work hard to keep our pages accurate and available, but they’re provided “as is”: content is general information, not advice specific to your circumstances, and nothing here is financial, legal or accounting advice. Client results quoted are genuine but specific to those businesses; no outcome is guaranteed.

7. Liability.

Nothing in these terms limits liability that can’t legally be limited. Otherwise, our total liability in connection with your use of the pages and free bookings is capped at £100. Liability for paid services is dealt with in those services’ own terms.

8. Privacy.

How we handle personal information is set out in our Privacy Policy, which forms part of these terms.

9. The legal frame.

These terms are governed by the law of England & Wales, and the courts of England & Wales have exclusive jurisdiction. If one clause is found unenforceable, the rest stand.

Waggle Dance Ltd, registered in England & Wales · Company No. 16079239 · VAT No. 480372785 · [email protected] · waggledance.ltd